Monday, March 29, 2010

What's Old is New Again

I woke up this morning and went downstairs, grabbed my coffee and the Sunday Times and did my ritual coupon clipping.  To my surprise I found a "new" product made by Kool-Aid - Fizzing tablets!  Well if you are a person of my age you will certainly remember Fizzies a tablet that was dropped into water and provided a child with a carbonated sugary drink - this was a popular product in the 1960.  I'm sure that Flavor Straws will show up again very soon. The Kool-Aid product seems very much the same as the original with new packaging and different slogans and probably a slightly different formula.  I'm sure that you also see how everything seems to move in circles, including fashion.

I had a friend that really saved everything in her closet, she went completely against the rule to get rid of the clothes that you have not worn in a year. Her motto was "if you keep it long enough it will come back in style"  Well guess what she's right! (please don't save everything it's not necessary)

When I went into business with my Mom, she had been making the same style bag for about 32 years.  She had never changed the style. I also never changed the style. Remarkably it sells just the way it is.  However, I have added to the design, just as Kool-Aid added to the Fizzies of years gone by.  I now offer purse feet which is really great for a fabric handbag and we offer a magnetic snap as an additional security feature.  After seeing the Kool-Aid ad, I thought why not do a little additional tweaking, so I came up with a little tweak to our outside front pocket.  Nothing earth shattering just a little bitty something to make the Classic Toby Weston Handbag new again.

As designers and manufacturers of handmade handbags you just have to keep what's great and change it up occasionally, that way what's old will be new again.

Wendy Weston-Scott is owner of Toby Weston Handbags
www.tobywestonbags.com

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