So you've decided to start a handmade fabric handbag line. You've always loved bags, in fact you have a great collection all your own. But what style bags should you choose, you love so many styles. If that's not enough to think about there's always the type of fabrics, linings, inter-facings, hardware and on and on.
Stop!
Who is your customer going to be? Who do you want to cater to? Knowing your customer is the first step. Don't kid yourself, you can't be everything to everybody. Focusing on a specific clientele will be a great help when you're making design and construction decisions. Talk to the demographic that you are thinking of designing for, find out what they would like in a fabric purse. The more women you talk to the better. After all we know what we are looking for in our bags. In my business, I know that I am making a custom handmade bag for a woman between the ages of 55 and 100. Some of my women are still working but the majority are retired. They are looking for comfort rather than the latest fashion statement. With many years behind us we know a great deal about our women because we listen. As I've said before Stop! Know your customer and then you can start making handbags.
Wendy is owner of Toby Weston Handbags
Wendy is owner of Toby Weston Handbags
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